Strategic planning consists of setting long-term goals, identifying necessary resources, and developing actionable steps to achieve these objectives. Data-backed strategic planning helps A/E/C firms navigate evolving marketplace challenges, seize opportunities, ensure sustainable growth, and get ahead of the competition.

In this rapidly evolving A/E/C landscape, staying ahead means embracing the power of artificial intelligence. Developing an artificial intelligence strategy prepares you to integrate technologies to enhance design, project management, operational efficiency, and client engagement. It also means accounting for the ethical and legal issues that can arise with AI adoption. We specialize in crafting customized AI strategies that drive innovation, bring in new leads, streamline operations, and enhance decision-making.

The A/E/C industry is experiencing a transformative shift driven by the adoption of marketing technology (martech) tools. Traditionally, A/E/C firms have relied heavily on relationships and reputation for business development. However, the digital age necessitates a more sophisticated approach to marketing. We help companies navigate the abundance of marketing software options available to help you to choose the right solution for your business.

Is your marketing process bogged down in endless emails, missed meetings, and last minute decisions? A process audit is a review of a company's marketing processes to ensure they are efficient, effective, and aligned with your organization's goals and objectives. We work with your team to assess the procedures, workflows, and systems that you use in marketing, identify inefficiencies, and make recommendations for a more efficient and effective path forward.

Is your firm utilizing market research to identify target markets and clients? Are you making strategic decisions based on research and data? If not, you should be. By leveraging this information, you can make informed decisions, tailor your marketing strategies, and ultimately secure more projects. We utilize both quantitative and qualitative methods to ensure your firm is equipped with the knowledge you need to stay ahead of the competition.

The A/E/C industry has traditionally relied on word-of-mouth, networking, and reputation to secure new projects. However, advances in digital marketing have brought about significant changes, offering firms new opportunities to expand their reach, enhance their brand, and attract more clients. Key components of your strategy should include your website, a strong social media presence, email marketing, and content marketing. With over two decades of digital marketing experience, we help companies build a robust digital strategy and create compelling content.

Is your message getting out there to your target audience? Do your clients and potential clients know the great work your company has been doing? External communications consists of all the interactions that your organization has with outside entities, including clients, potential clients, partners, media, and the general public. We work with you to formulate the right strategy, taking into account your end goals, key performance indicators, and organizational capabilities.

Your proposals and presentations are still the number one way your A/E/C firm wins new business. In order to stay competitive your responses have to be targeted, professional, and persuasive. Just showing your latest projects and headshots of your project leaders is no longer enough. Your responses have to showcase your brand and culture and demonstrate your awareness of your client’s needs. Your messaging has to be on point and your graphic design compelling. We can work with you on a top-level view of the effectiveness of your response, create attractive and customizable templates, and create responses to specific opportunities.

Award submissions are an excellent and cost efficient way to get recognition from outside organizations and publications. But the competition for these awards has never been stronger. Are your submissions captivating enough to stand out in the crowd? Whether you are submitting your firm, your leadership, or your projects for awards, we will strategize with you and prepare compelling submissions that tell your story.